to get into...
A crucial part of any commercial radio station is the Sales Team.
Commercial radio is funded solely by the sale of advertising and
promotional opportunities, and Sales Executives work with local
companies to sell them advertising and sponsorship ideas.
Some stations also have a Promotions Department which deals with
everything from outside broadcasts and roadshows to competitions
and charity fundraising. For this, you need to have a flair for
big things - making great events, competitions and fun. And you
also need to be able to get people interested - both the local press
and the listeners!
Some radio stations employ a Commercial Production team
to make adverts. You will need proven experience in either radio
production or copy writing.
Some radio stations employ a full-time engineer who is
responsible for studio upkeep, although many stations now contract
the work out to a freelance engineer. The BBC have good engineering
There are also many other posts at radio stations common to most
companies, including receptionists and clerical staff, accounts,
personnel, etc. Stations will advertise these locally, usually on-air,
in job centres, or inside the staff newsletter like the BBC Ariel